Eto
One dashboard for every Etsy store. Orders, finances, and research — all in one place. AI-powered product research. [Private metric reference available after login.]
The problem it says it solves
The feature gap, plain and simple. Every other tool is a slice. Research only. Listing only. Multichannel only. Eto is the whole stack, built for Etsy sellers by an Etsy seller.
Who it says it is for
Etsy sellers
Revenue as published
| Figure | Value | What it means |
|---|---|---|
| Revenue, last 30 days | 295 | USD received in the thirty days before the snapshot |
| Revenue, trailing 12 months | 2,378 | USD received in the twelve months before the snapshot |
| Monthly recurring revenue | 325 | The recurring part only, as the provider reports it |
Profile
| Founded | 2025-11-01 |
| Country | FI |
| Funding | Bootstrapped |
| Audience | B2C |
| Payment provider | Stripe |
| Pricing | Free plan available, with paid plan requiring a credit card. |
Markets SaaS E-comm Productivity. Country FI.